Does search engine ranking really matter?
Written by Brian DeVore on Sept. 11th 2018
Does search engine ranking really matter?


Your search engine ranking is the position in which your website appears within search engine results after a user completes a search using keywords which are relevant for your business or website.

For example, suppose that you owned an HVAC business in Boston, Massachusetts. If you were to do a Google search for the term “hvac contractor boston”, where would your business website appear in the results? Are you on the first page of results or the third? Are you near the top of the page or somewhere else?

It is a simple, proven fact - that the higher your website ranks, the more traffic you will receive. The more traffic you receive, the more phone calls, leads, and ultimately sales you will receive for your business.

It doesn’t matter how awesome your website is, if nobody ever sees it. Every day, there are tons of people looking for your services, and most of them are trying to find service providers like yourself online. If you are not visible, you are definitely missing out on some business you could otherwise have.

In fact, if you aren’t on the first page within the first five results, only 3% or less of the people searching for you will ever find you. Think about that for a moment. That means you are not going to be visible to the vast majority of the people who are searching for your business.

The number of people who click on your website link in the search results is referred to as the “Click-Through Rate”, or CTR for short. Below the top five results, you can expect 3% or less, but what about if you are in the top 5? Upwards of 18% of people will click on the top ranking results.
Okay, so what does that mean?

 It means that if we can get your CTR from 3% up to 18%, you would see a 600% improvement in traffic! What would you do with six times more traffic, phone calls, emails, etc. from people who were looking for your business? Turn them into customers!

Getting your search ranking to within the top results is no easy task, and may take some time. There are a myriad of tasks that will need to be performed and maintained, spanning across three primary categories: Technical SEO, On-Page SEO, External SEO.

You will need to think about managing your domains, site architecture, response times / page load times, mobile-responsiveness, error page configuration, SSL certificates, keywords, content, URL, title tags, meta descriptions, heading tags, body copy, image alt attributes, internal links, external links, search citations, social media, and on and on.

Fortunately, I can help. I know exactly what to do to help you get to the top of the list fast. If we got your site rankings in order, you would start to see more and more traffic visiting your site each week. You would soon notice more phone calls and emails / leads coming in every day.

Before long, you would probably find yourself in need of more help to handle the extra work that was coming in for your business!

If you are interested in having me do a FREE website scan to help you assess where you are currently at in terms of search ranking, please reach out at
If you would prefer to just pencil in some time to chat about how we can help you with getting more leads and growing your business, click below to schedule a free strategy session.

Schedule Your Strategy Session Now

To your success!


Brian DeVore

Brian DeVore helps business owners grow their businesses through digital marketing focused on targeted local lead generation. 
If you're interested in learning more about scaling up and getting more clients, please reach out and request a free strategy session today.
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