Brian DeVore Consulting
Observability & Intelligence

You can't fix what you can't see. And right now, you can't see much.

Most SMBs have monitoring — CloudWatch dashboards, a few alerts, maybe Datadog. What they don't have is observability: the ability to understand why something is happening, not just that it is.

The observability problems that slow down every incident

Monitoring tools don't automatically give you observability. These are the gaps we fix in every engagement.

Alert fatigue — everything is P1, nothing is actionable

When every alarm is critical, every alarm is ignored. Teams learn to tune out the noise, which means real problems get missed until customers complain.

You know something is wrong, but not where

A high error rate in your API — is it a slow database query, a third-party timeout, a bad deploy, or infrastructure? Without traces, you're guessing.

Observability tools that cost more than they return

Datadog and Splunk bills can spiral out of control. We often find clients ingesting logs they never query, paying for dashboards nobody looks at.

What's included

Concrete deliverables — not vague "advisory" work.

Observability stack design and implementation

Architecture decision between CloudWatch, Datadog, Grafana/Prometheus, or a hybrid — based on your stack, budget, and team maturity.

Structured logging implementation

JSON-structured logs with consistent fields (request ID, user ID, service name) so logs are queryable and correlatable with traces.

Distributed tracing setup

AWS X-Ray, OpenTelemetry, or Datadog APM instrumented across your services — so you can follow a request end-to-end.

SLO-aligned dashboards

Purpose-built dashboards for each of your critical user journeys, showing error rates, latency percentiles, and availability against your SLO targets.

Alert tuning and runbook integration

Every alert linked to a runbook. Severity levels calibrated so P1 means P1. Alert conditions set to catch problems before users do.

Cost-optimized observability architecture

We regularly find 30–50% savings in observability tool costs by filtering high-volume, low-value logs before ingestion.

On-call dashboard setup

A single pane of glass for on-call engineers — service health, active incidents, and error budget burn all visible at a glance.

Monthly observability review

We review dashboard usage, alert quality, and SLO compliance — and keep the stack tuned as your services evolve.

How it works

A structured approach, not trial-and-error.

1

Baseline assessment

We audit your current instrumentation: what's being collected, what's missing, what's costing you money, and where the blind spots are.

2

Stack design

We recommend the right tools for your environment and budget, design the instrumentation architecture, and plan the rollout.

3

Implement and instrument

Logging, metrics, and tracing deployed across your services. Dashboards built. Alerts configured and linked to runbooks.

4

Tune and evolve

Monthly reviews to tune alert thresholds, retire unused dashboards, and add coverage as new services are deployed.

What you can expect

Specific, measurable results — not "improved efficiency."

60–75%

Reduction in alert noise

Alert tuning and severity calibration means your on-call team responds to real problems — not false positives at 3am.

<5 min

Mean time to identify root cause

Correlated logs, metrics, and traces turn a 45-minute root cause investigation into a 5-minute trace lookup.

30%

Typical reduction in observability tool costs

Log filtering and architecture optimization regularly cuts Datadog or Splunk bills significantly without losing coverage.

Who this is for

This service works best for companies in a specific situation. Here's how to know if it's right for you.

SaaS companies with multiple microservices or Lambda functionsDistributed systems are impossible to debug without distributed tracing. If you have more than 3 services, you need traces.
Teams that have had a slow incident response in the past 6 monthsEvery minute of confusion during an incident is a minute of lost revenue and trust. Observability directly reduces that time.
Companies paying for Datadog/Splunk but not getting the valuePremium observability tools are powerful but require configuration expertise. We make the tool you already pay for work properly.
Teams being asked to report on SLOs by leadership or investorsSLO dashboards are only credible if the underlying instrumentation is correct. We build it right.

Pricing

Observability & Intelligence is included in the Professional retainer ($2,500/mo) and Growth retainer ($4,000/mo). A focused observability implementation is also available as a one-time project.

Common questions

Ready to get started?

Schedule a free 30-minute discovery call. No pitch deck. Just an honest conversation about your cloud environment.